About Electaserv

Our Mission

“To provide the right products at the right price to optimise the retail success of our customers.”

About Us

ELECTASERV TRADING (Electrical Agencies Pty Ltd) imports and wholesales power tools, household cleaning products, DIY products, hand tools and general hardware items.

The business commenced trading in 1932 and incorporated in 1958.

Products are marketed under the following brands, Built, GreenLeaf, Icanic, Electa and ROK Power Tools. The company acquired Queen Cleaning Products early 2007 to integrate quality cleaning products into the product range. Electaserv also acts as a commission agent representing some very successful Australian companies such as D&D Technologies.   In the past Electaserv has assisted in the growth of  brands such as Kambrook Electrical, TOWA – Ryobi Electrical, AEG, Sher – Skil, GMF – Betts Electric Motors, GMF Machinery, MEM Switchgear, Electromatic, Air flow fans, Rayflow heaters, Wilson Electric Transformers, Ampere Electrical, EFCO Builders Hardware and VASS.

The Electaserv range of products is currently represented in over 3000 stores nationally which include all the major Hardware, Industrial, Automotive and Grocery retailers.

We are committed and focused on our core business areas – and have built a team with vast experience to service all of these markets.  We are dedicated to providing excellence in service and support through Sales, Customer Service, Warehouse and Logistics and Marketing.

Australian Packaging Covenant Action Plan

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Our Brands


Contact us today for product information